Wednesday, May 14

10:30am HOW SCENT CAN ACCELERATE A BRAND’S EQ
(EXPERIENTIAL QUOTIENT)

Sue Phillips, Founder & President of Scenterprises™ and The Scentsorium™

As more companies want to accelerate their EQ, scent is fast becoming the differentiator and consumers are helping brands to sniff their way to profits! As technology increases, scent is becoming a big part of the marketing mix and being used as a merchandising and branding element for corporations and in retail for environmental, digital and video applications. How does your brand smell?


1pm LUXE IN LIGHT OF ENVIRONMENTAL RESPONSIBILITY: HOW PRESTIGE BRANDS ARE MEETING SOCIAL AND ENVIRONMENTAL CALLS FOR “GREENER” PACKAGING COMPLIANCE. (BEAUTY PACKAGING SUSTAINABILITY PANEL WITH JURY)

Moderated and created by Jamie Matusow, Editor, Beauty Packaging
Dr. Andrew Dent, VP Library & Materials Research, Material ConneXion
Dan Denisoff, Senior Vice President, Operations, Pernod Ricard Stephanie Martins, VP Packaging & Development Americas, L’Oreal
Henry Renella, Sr. Vice President for Global Package Development, The Estée Lauder Companies

2:30pm PACKAGING THE PROMISE DESIGNING THE PAYOFF INTO THE PACKAGING

Created and moderated by Marc Rosen, President, Marc Rosen Associates
Jeanette Liang, Executive Director, Global Digital Marketing, The Estee Lauder Companies’ Aramis and Designer Fragrances division
Mary Manning, President, SilkRoute Strategists
Melissa Montfort, Marketing Director and Creative Trend Forecaster, Givaudan Fragrances
Karen Young, CEO, The Young Group

With online sales so important in cosmetics, marketers are more reliant on impactful packaging than ever. “Packaging the Promise” is essential to excite and invite clients into the brand. The promise of performance, efficacy, fantasy or aspiration must be implicit with the initial reaction to the packaging. Today, online consumers must depend on their visceral reaction and subliminal feelings to purchase online. Our panel of experts will address marketing, POP and design.

4pm LUXURY SKINCARE PACKAGING: STANDING OUT IN A CROWD

Dr. Benjamin Punchard, Global Packaging Insights Director, MINTEL

Mintel’s Global New Products Database recorded over 12,000 new skincare launches in 2013. Over 51% were in the Prestige, Luxe or Super Luxe positioning. Look at new launches and packaging trends from around the world including customization and the rise of sensory experiences to highlight how brands can stand out in this difficult space.


Thursday, May 15

11:30AM ARTFUL DRAW: ILLUSTRATIONS’ ROLE IN HELPING LIQUOR BRANDS CONNECT WITH CONSUMERS ON SHELF

Moderated and created by Linda Casey, Editor-in-Chief, Package Design magazine
Johnny Cárdenas, Design Director Brown-Forman
Kevin Shaw, Founder & Creative Director, Stranger & Stranger
Joan Nicosia, Adjunct Associate Professor, State University of New York

Designers and marketers are returning to pen and pencil to create liquor packaging that speaks to consumers’ quests for beauty in the things they drink, see and handle. An expert panel will look at how liquor brands are using illustration to attract attention on shelf, especially from newer drinkers, and deliver a more upscale, luxury experience to those consumers.

1pm LUXURY NUANCES / CUSTOMER CONNECTIVITY AND COMMENTARY

Created and moderated by Pamela D’Alessandro, Bellwyck Packaging Solutions
Leslie Harrington Ph.D, Executive Director, The Color Association of the US
Cole Johnston, Creative Director, Creative Retail Packaging Inc.
Donna Mehalko, Illustrator/Artist, Donna Mehalko Illustration
Olivier Delcour, Senior Account Manager, International Flavors and Fragrances

What are the nuances in luxury packaging that speak to our customers and spark desire? How do these nuances lure us into deeper, personal brand experiences? How does this customer connectivity impact a brand culture? Diverse aspects and insights of luxury packaging and brand experience will be explored by this unique panel in an engaging commentary.

2:15pm THE POWER OF INTERACTION: WELCOME TO THE “NEW REALITY” AR (AUGMENTED REALITY) TECHNOLOGY

Moderated and created by Jeannie J. Joshi, Designer, Visual Strategist, Joshi Design LLC
Jay Van Buren, Creative Technologist, Early-Adopter LLC
Victoria Neilson, Brand Strategist

As technology advances, so does consumers’ expectations. Brands and retailers are starting to use AR technology, a hot topic among media and early adopters. Designers need to know there is a deeper resonance with how to use technology, while also thinking about overarching narrative that is both awe-inspiring and relevant to the brand ethos. Hear stories of successful strategies, insights and tactics, missed opportunities and how AR can enhance the next generation of marketing and advertising.

3:30pm FUTURISTIC LUXURY TRENDS: TASTEFUL LUXE TOUCHES IN LIFESTYLE BRANDING & RETAIL-TAINMENT

Jeanine Recckio, Trend Forecaster & Luxury Brand Innovator, Mirror Mirror Imagination Group

A powerful glimpse into a futuristic world where beauty, food, creative cocktails, home décor, sports, travel … all collide. A new fusion of luxury and retail trends you can see, taste, live, love, buy, desire and enjoy in this insightful futuristic trend presentation by this leading trend forecaster and brand innovator.